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Why ‘Niche’

Niche Physio & Pilates

Niche noun
‘A specialized segment of the market for a particular kind of product or service’
Niche adjective
‘Denoting products, services, or interests that appeal to a specialized section of the population’

We chose our name ‘Niche’ for the reasons above. We believe we have a ‘Niche’ service, combining Physiotherapy injury knowledge with Pilates movement, delivering this to those that need it most.

We found a ‘Niche’ in Mount Hawthorn, at a corner that brings together wellness, vibrant shops, bars, and people of the community.

One might ask, ‘what makes our clinic different to every other physio on any other corner?’ Well… come and see for yourself!

Why a shoulder stand in your logo?

A shoulder stand is the position in which movement finds stillness.

It speaks of focus, precision, organisation and is bespoke – just like our ‘Niche’ service, which we provide.